Privacy Policy
At Vala Adventure (accessible from https://www.valaadventure.is), we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines the types of data we collect, how we use it, and your rights regarding your personal information.
1. Information We Collect
We collect different types of information to provide and improve our services, and enhance your overall experience. Depending on the circumstances, the information we collect may include personal data, meaning information that can identify you directly or indirectly. This may include:
- Contact and Booking Details:
- Name
- Email address
- Phone number
- Travel preferences (e.g., when you fill out forms or contact us for booking or inquiries)
- Usage Data:
- Pages visited
- Time spent on pages
- Links clicked and navigation behavior on our site
- Device and Technical Information:
- IP address
- Browser type and version
- Operating system
- Referring URLs
- Screen resolution and other technical details related to your device
2. How We Use Your Information
We use the collected information to:
- Provide and improve our services
- Respond to inquiries or requests (e.g., booking a tour, customer support)
- Personalize and improve your experience on https://www.valaadventure.is
- Send you newsletters, promotional emails, and special offers
- Deliver personalized advertisements and promotions
- Track and analyze website usage and user behavior
- Process transactions and manage bookings
3. Legal Basis
Depending on the type of data and how it is used, our processing is based on one or more of the following legal grounds:
- Contractual necessity: When processing is required to perform our contract with you, for example, to handle bookings, manage payments or provide the services you have requested.
- Consent: When you have given us clear permission to use your information for a specific purpose.
- Legitimate Interests: When processing is necessary for our legitimate interests, such as improving our website, ensuring service quality and promoting our offerings, provided that these interests are not overridden by your rights and freedoms.
- Legal obligations: When we need to comply with applicable laws or regulatory requirements, for example, maintaining financial records or responding to lawful requests from authorities.
4. Cookies & Tracking Technologies
To enhance user experience, Vala Adventure uses cookies, web beacons, and similar tracking technologies. These tools allow us to remember your preferences, track the effectiveness of ads, and monitor website performance.
- Cookies: Small text files that are placed on your device to collect and store information about your usage of our website.
- Web Beacons and Tracking Pixels: These are used in conjunction with cookies to track user behavior across our site and through third-party platforms like Google Analytics, Meta Ads, and other advertising partners.
You can control and manage cookies by adjusting your browser settings. However, disabling cookies may limit some features of our website.
5. Advertising and Third-Party Tracking
We use third-party advertising networks (such as Google Ads and Meta Ads) to serve personalized ads based on your interests. These networks may use cookies or other tracking technologies to gather information about your visits to https://www.valaadventure.is and other sites to deliver targeted ads.
We may use the following third-party tools:
- Google Analytics: To monitor website traffic and analyze user behavior on our website.
- Facebook Pixel: For retargeting and personalized advertising through Facebook and Instagram.
- Google Ads: To display ads based on your interests and previous interactions with our site.
For more information on how these platforms collect and use data, please refer to their respective privacy policies.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
7. International Data Transfers
We protect your personal data in accordance with this Privacy Policy, regardless of where it is processed. We do not transfer personal data outside the European Economic Area unless such transfers comply with applicable data protection laws.
8. Your Rights
You have certain rights over your personal data. With some exceptions, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Update or correct any inaccuracies in your data.
- Erasure: Request that we delete your personal data (subject to certain legal obligations).
- Object: When we rely on legitimate interests to process your personal data, you have the right to object to such processing. You may also object at any time to the use of your data for marketing communications or targeted advertising, for example by using the unsubscribe option in our emails.
- Restrict Processing: In certain cases, you may request that we limit the processing of your data.
- Withdraw Consent: If we rely on your consent to process your personal data, you may withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.
- Data Portability: Request to receive your personal data, that you have provided to us, in a structured, commonly used and machine-readable format, and to have that data transmitted to another controller where technically feasible.
- Complain to the Data Protection Authority: If you believe that we have not processed your data lawfully, you have the right to file a complaint with the Icelandic Data Protection Authority (Persónuvernd). Persónuvernd can be contacted by email at postur@personuvernd.is
If you wish to exercise any of these rights, please contact us at valaadventure@valaadventure.is.
9. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to read their privacy policies before providing any personal information.
10. Data Retention
We retain personal data only for as long as necessary to provide our services, comply with legal obligations or resolve disputes. Once personal data is no longer needed, we will securely delete or anonymize it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
12. Contact Us
If you have any questions about this Privacy Policy or the way we handle your personal data, please contact us at: valaadventure@valaadventure.is.