Deep knowledge, honest advice, & handcrafted journeys

Why travel with Vala Adventure?

We’re your Icelandic friends on the ground, offering deep knowledge, honest advice, and handcrafted journeys that show you the real Iceland. Vala Adventure wants to make a place in your heart for Iceland. Through our craftsmanship and respect for Iceland´s nature and people we empower discovery and create unforgettable memories. Vala Adventure wants to assist you to experience Iceland in a positive, authentic and sustainable way.


Our team has extensive knowledge of Iceland, its possibilities and limitations in different seasons, it includes guides, planners, and logistics pros who live and breathe the landscape.


Flexibility is at the core of our business. We listen to your needs and respond accordingly to create a curated experience and travel pace that focuses on you. Our flexible programs are created for our customers to meet their wishes of a dream trip to Iceland, keeping safety, respect and sustainability in focus. We offer short response time, appealing prices and personal contact.


Vala Adventure has strong relationships with local suppliers, from the smallest guesthouses to large hotel chains, as well as car rentals and activity companies. This ensures the efficiency and stability in our operation we are so proud of.


We want you to fall in love with Iceland, to understand it and respect it as we do.

Locally Designed Itineraries

All tours are designed in-house by Icelanders who know the land deeply, from shifting weather patterns to hidden trails and cultural touchstones. Every journey reflects local insight and care.

Privately Guided Journeys

Each itinerary is thoughtfully designed to be meaningful, memorable, and true to Iceland’s spirit. We focus on quality, authenticity, and the small details that make a big difference.

Sustainably Operated

We travel with care — choosing routes, partners, and practices that support Iceland’s nature, culture, and communities. Sustainability is woven into every decision we make.

Flexible & Personal

Want to swap a stop, add an experience or take it slow? No problem, we’re built for flexibility. Your journey moves at your pace, shaped around your interests.

What We Offer

Want a different sort of adventure with your friends or family. At Vala Adventure, we craft journeys that connect you with Iceland´s nature, culture and spirit. Whether want to explore Iceland solo, with family, or friends, our services are designed to be flexible, personal and unforgettable. We work with trusted Icelandic businesses to ensure quality, sustainability, and authentic experiences.

We provide the route, the car, the stays - and you bring the curiosity.

Grab your camera or your sketchbook and charcoals, because there are so many highlights on one of these tours, you’ll want to capture them all. From deserted paper mills to highest local peaks, from ice carved caves to ancient trees, enjoy the very best sites in the region. 

Self-Drive Tours

Experience Iceland at your own pace with our locally designed self-drive itineraries. Do you have something special in mind? We´ll help you build a custom itinerary from scratch and each itinerary is built with care by Icelanders who know the land deeply.

Questions, custom trip ideas? We’re here to help.

We’re a small Icelandic team that loves planning unforgettable journeys. Whether you're ready to book, have questions about a tour, or want to build something custom — just reach out. We’ll get back to you quickly with honest answers and expert advice.


Outside those hours? Leave us a message, we always respond within one business day.